Helping Traders
Become Profitable
TradeJournal exists for one reason: to help South African traders improve their results through better analysis and self-reflection.
Built for Success
Data-driven trading decisions
Our Mission
Most traders fail not because they lack intelligence or dedication, but because they don't learn from their mistakes. They repeat the same errors, let emotions drive decisions, and never truly understand what's working and what's not.
TradeJournal changes that. We provide the tools to log every trade, analyze performance objectively, and identify patterns in your behavior. When you can see your trading clearly, you can fix what's broken and double down on what works.
We're building the platform we wish existed when we started trading.
A place where South African traders can track their progress, learn from their history, and become consistently profitable. No gimmicks, no false promises—just powerful analytics and honest feedback about your trading performance.
What We Stand For
These principles guide every decision we make and every feature we build.
Trader-Focused
Every feature exists to help you become a better, more profitable trader. No fluff, no distractions.
Community-Driven
Built by traders, for traders. Your feedback shapes our roadmap and determines what we build next.
Education First
We believe trading success comes from learning and improvement, not luck or shortcuts.
Continuous Innovation
The trading world evolves, and so do we. Regular updates, new features, and constant improvement.
Data Privacy
Your trading data is yours. We protect it with bank-grade security and never share it with anyone.
Built for Performance
Fast, reliable, and responsive. Log trades quickly, analyze effortlessly, improve continuously.
Our Journey
From concept to launch, building the right solution for South African traders.
Research & Discovery
Identified the gap in trading journal platforms for South African traders. Interviewed 50+ local traders to understand their needs.
Platform Development
Built core features with continuous feedback from SA trader community. Focused on what matters most: analytics and insights.
Beta Testing Phase
Selected group of traders tested the platform. Refined features based on real-world usage and feedback.
Founding 100 Launch
Opening doors to first 100 members who will shape the future of TradeJournal together with us.
How We Help Traders
Our approach to building better traders through data and reflection.
Data Over Emotion
We help traders make decisions based on statistics and proven patterns, not gut feelings or hope.
Local Understanding
South African traders face unique challenges. We understand JSE trading hours, ZAR volatility, and local market dynamics.
Accessible to All
Professional-grade tools shouldn't require professional-grade budgets. Great analytics for everyone.
Transparency Always
No hidden fees, no surprises. We're honest about what we do, what we're building, and where we're going.
Be Part of Our Story
The first 100 founding members don't just get free access—they help shape what TradeJournal becomes. Your feedback will directly influence our roadmap and features.